{"id":93239,"date":"2019-04-09T14:22:39","date_gmt":"2019-04-09T19:22:39","guid":{"rendered":"https:\/\/www.uscho.com\/?p=93239"},"modified":"2019-04-09T14:22:39","modified_gmt":"2019-04-09T19:22:39","slug":"wcha-announces-new-multi-year-extension-for-commissioner-robertson","status":"publish","type":"post","link":"https:\/\/wp-admin.uscho.com\/2019\/04\/09\/wcha-announces-new-multi-year-extension-for-commissioner-robertson\/","title":{"rendered":"WCHA announces new multi-year extension for commissioner Robertson"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-93240\" src=\"https:\/\/www.uscho.com\/wp-content\/uploads\/2019\/04\/robertson.jpg\" alt=\"\" width=\"200\" height=\"275\" srcset=\"https:\/\/wp-admin.uscho.com\/wp-content\/uploads\/2019\/04\/robertson.jpg 200w, https:\/\/wp-admin.uscho.com\/wp-content\/uploads\/2019\/04\/robertson-109x150.jpg 109w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>The WCHA announced Tuesday that it has reached an agreement on a new multi-year contract for president and men\u2019s commissioner Bill Robertson.<\/p>\n<p>\u201cThe WCHA has seen continued growth and success under Bill Robertson\u2019s leadership and we are thrilled to announce he will continue as our men\u2019s league commissioner,\u201d Northern Michigan University president and WCHA men\u2019s Board of Directors chairman Dr. Fritz Erickson said in a statement. \u201cBill joined the association at a pivotal point in our history in 2014 and has steered us through an era of change to position the league well for the future.\u201d<\/p>\n<p>Robertson, who completed his fifth season with the WCHA in 2018-19, was the driving force behind the WCHA\u2019s move to an on-campus playoff model in 2017 that has seen postseason hockey and championship games played in front of standing-room only crowds over its first three seasons.<\/p>\n<p>In 2018, Robertson led the rollout of the Jeff Sauer Championship Trophy to honor the longtime WCHA coaching icon. The Sauer Trophy is now presented annually to the league\u2019s postseason champion. Robertson\u2019s tenure has also seen the introduction of the popular three-on-three overtime and shootout format to WCHA regular-season contests, which was implemented prior to the 2016-17 campaign.<\/p>\n<p>\u201cI want to thank Dr. Fritz Erickson and our WCHA men\u2019s league Board of Directors for their confidence in my leadership abilities,\u201d Robertson added. \u201cThe league has experienced tremendous business and competitive growth over the last five years and I\u2019m excited to have the opportunity to continue to build our brand and broaden our reach in the great sport of hockey and the wider collegiate athletics world.\u201d<\/p>\n<p>Off the ice, Robertson has improved and revamped the business model for the league since joining the league in May 2014. He led the overhaul of the WCHA\u2019s digital platforms \u2013 including a new partnership with FloSports that provides extensive live streaming coverage of WCHA contests via FloHockey.tv. He skillfully introduced a number of new media relations concepts and social media platforms to enhance the league\u2019s promotional efforts.<\/p>\n<p>Robertson has also been successful in bringing new corporate partners into the WCHA fold, including Anderson\u2019s Pure Maple Syrup, UNRL, SPIRE Credit Union and Eckerline Wealth Management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The WCHA announced Tuesday that it has reached an agreement on a new multi-year contract for president and men\u2019s commissioner Bill Robertson.<\/p>\n","protected":false},"author":120,"featured_media":93240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"coauthors":[901],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WCHA announces new multi-year extension for commissioner Robertson - 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