{"id":25325,"date":"2002-12-02T10:45:20","date_gmt":"2002-12-02T16:45:20","guid":{"rendered":"http:\/\/www.uscho.com\/2002\/12\/02\/the-spirit-of-college-hockey\/"},"modified":"2010-08-17T19:55:20","modified_gmt":"2010-08-18T00:55:20","slug":"the-spirit-of-college-hockey","status":"publish","type":"post","link":"https:\/\/wp-admin.uscho.com\/2002\/12\/02\/the-spirit-of-college-hockey\/","title":{"rendered":"The Spirit of College Hockey"},"content":{"rendered":"
When Michigan Tech took the ice this season, WMPL radio brought Houghton all the play-by-play action for the 33rd straight season. Unlike the previous 32, however, Bob Olson was not behind the microphone.<\/p>\n
That would be interesting enough, but it doesn’t begin to explain Olson’s contribution to Michigan Tech hockey, or all of college hockey, for that matter. A warm, engaging, deeply religious, and — even into his 70s — highly-energetic man, Olson was an innovator until the day he retired.<\/p>\n
Picture the Stone Ages, six long years ago, before the Internet was in its heyday … before USCHO was born. A mere 35 percent of the nation had a personal computer, and less than 10 percent were online. The lifeline between coaches, parents, sports information directors, and the rest of hockey was WMPL’s score service.<\/p>\n
When the score service began at Olson-owned WMPL in 1970, it was to college hockey then what USCHO was in 1996; not necessarily the best place for that kind of information, but the only place.<\/p>\n
In reality, most people in college hockey never knew Bob Olson. They knew Edda, his wife, even if not by name. When you called that famous number, Edda was likely on the other end. When Edda died two years ago, so did the scoreline.<\/p>\n
Without his wife, without the scoreline, and with younger voices itching for an opportunity, Olson knew it was time to get out. He sold the station, and retired from broadcasting after 55 years.<\/p>\n
“At the station, we had a young guy that was doing high school hockey,” says Olson. “It was time for the young guys to get in there, and the station wanted to have their own guy. And then Tech said they wanted the farewell tour [for me]. So the doors were just kind of closing.”<\/p>\n
Though retired from broadcasting, Olson hasn’t just sat back, moved to Florida and hit golf balls. Today, he’s still innovating and building, working as a missionary in Ohio for Presentation Ministries, building communities that Olson describes as a “monastery for lay people.”<\/p>\n
“It’s not like I’m looking for stuff to do, it just kind of finds me,” Olson says. “I always like to do exciting things. I’ve still got a lot of energy.”<\/p>\n
His evangelism for the sport of hockey did not begin right away. Growing up in Superior, Wis., where hockey had yet to take off in popularity, Olson had an interest in the theater. That led to an interest in radio, a radio school in Minneapolis, and finally his first radio job in Ironwood, Mich.<\/p>\n
“I don’t think I had a big desire to go on and be an actor, but I knew I wanted to do something like that,” says Olson. “In the first grade in Superior, we had a big station there and I sang a French song on the radio. So maybe that’s where I got the bug.”<\/p>\n
But first the army came calling, in 1951, during the Korean War.<\/p>\n
“I never had any combat and I didn’t get out in the field much,” says Olson. “I was in the public information office doing radio work. When they found out I was a radio man, they put me in the morse code thing for a while.<\/p>\n
— Bob Olson<\/p>\n<\/div>\n
“The guys who flunked out of the morse code, they wound up in Korea. That’s what they did with the guys who flunked out. So I wasn’t gonna flunk out.”<\/p>\n
Serendipitously, he was stationed at Fort Carson in Colorado Springs, home of the Broadmoor Arena, which hosted the first 10 NCAA championships from 1948-57. The seeds of his love for college hockey were born.<\/p>\n
It was high school football, however, that got him out of the army six months early.<\/p>\n
“If you had a seasonal job, like a farmer, and the planting season was coming up, you could get out early,” says Olson. “I got out because football season was coming up. … It was legitimate, it was a thing they had going in the army. We stretched things a little bit, but the [radio station] had to say, ‘We need him to come back and do football.'”<\/p>\n
So through the 1950s and ’60s, Bob Olson was broadcasting high school football and basketball at a station in the remote town of Ironwood, Michigan, located on the Upper Peninsula on the [nl]Wisconsin\/Michigan border, halfway between Houghton, Mich. and Duluth, Minn.<\/p>\n
And true to his character, if it was going to be high school sports, Olson made sure his station was the most devoted, forward-thinking high school sports station there was.<\/p>\n
“We were doing three to four games a night. We were switching, and we were going from one game back to another throughout the whole area,” Olson says. “So we were really doing a lot of innovative things like that. And, in fact, we had some women broadcasters. Before women were even on the radio, we had them doing sports.<\/p>\n
“The only hockey I did then … North Dakota couldn’t send their broadcaster up to Michigan Tech. So I went up there to do a couple games on the weekend. That was in the ’60s, before I went up to Houghton.”<\/p>\n
Of course, when doing high school sportscasting, even today, being innovative is often a necessity.<\/p>\n
“Once I was doing a football game on the ground from the 35-yard line and every time they got down to the end zone, the players would stand up and I couldn’t see anything,” says Olson. <\/p>\n
“One time, a guy I had working for me, he had a tournament basketball game. They forgot to put the telephone line in. He had to do the game from the hall in the phone booth, and he could see one basket. And he put a mirror up on the door so he could see the other basket.”<\/p>\n
All the while, Michigan Tech, at that time a powerhouse program with two national championships under its belt, never had radio coverage. But legendary Tech coach John MacInnes had heard a lot about this station down in Ironwood doing a great job covering prep sports in the Upper Peninsula. And Olson’s crew had just bought the station in Michigan Tech’s hometown of Houghton.<\/p>\n
MacInnes called Olson for a meeting, one that didn’t begin too smoothly.<\/p>\n
“He knew we had a good reputation,” says Olson, “but we were basketball people, and we wanted to keep doing the basketball. We said we’d do the hockey too, but we had a knock-down drag-out session for four hours one night.<\/p>\n
“He says, ‘If you’re going to do the hockey, you’re going to do the hockey exclusively.'”<\/p>\n
MacInnes was a forceful personality, but Olson nevertheless resisted at first, “until we realized, this is Division I hockey, and if we wanted to be the top sports station, we better do it.<\/p>\n
“We wanted to do it, but we wanted to do it on our terms, and John was pretty adamant about it. When we did get it, he insisted that the sports information director or an assistant coach was the color man, because he didn’t trust us until later.”<\/p>\n
Olson still wasn’t all that interested in broadcasting Michigan Tech hockey full time, so he picked an employee to do the play-by-play, someone who also happened to be president of the local amateur hockey organization, the Portage Lake Flyers.<\/p>\n
“John wasn’t happy about that because he considered them competition,” says Olson. “When we first made the deal, I said the only way we would broadcast the games was if one of my guys was one of the broadcasters … because I didn’t want to build up this thing up for three years then have them pull the thing and put it on another station. But then John felt he was competition, and he said ‘You’re gonna have to get somebody else.’<\/p>\n
“I was the only other guy, so I kind of got it by necessity. I didn’t really have a big desire to do it.”<\/p>\n
The rest, as they say, is history.<\/p>\n